I believe creative work only holds up at scale if someone protects the craft while also building the system underneath it. Most people are one or the other, a creative lead who owns quality but not infrastructure, or an operator who owns infrastructure but not quality.

I have spent 26 years being both.

The Work

One example: I designed the interior of a newly built podcast studio, control room, green room, and kitchen included. I placed every frame and photograph, custom designed the backdrop shelving, selected the acoustic panels, and chose paint colors and furniture for the entire surrounding suite of nine to ten offices and the lobby. The space let the company expand into a medium and audience it had not reached before, gaining real traction for the brand, and became a key feature on client tours, showcasing the company's investment in where the industry was heading.

I have led similar physical and environmental work throughout my career. For multinational broadcast events reaching audiences in the tens of thousands, my team designed the content, presentation, and walk-on graphics that ran across the venue's LED stage walls. For one company event, I designed and built, with help, a full stage set in a Willy Wonka theme, complete with custom props and environmental pieces built from the ground up.

For years, I also led an enterprise-wide creative function serving nine departments, delivering 98%+ on-time performance across 2,500 to 3,000 projects a year. I built the company's first digital asset management system, projected to deliver over $300K in operational savings with full adoption, and was foundational in championing and implementing the company-wide rollout of the project management platform still used as the operational backbone of the organization today. None of that happened because someone assigned it to me. The gap was there, and I closed it.

My leadership runs on compassion and strong values, paired with a critical eye and a drive for excellence. My work moves fast and can shift with little warning, so I stay steady, triage quickly, and protect the quality of the work no matter what gets thrown at me. I mentor my team and refine systems with an eye on the outcome that matters most to the organization.

My current focus centers on training, coaching, event, and product work. That includes creative leadership for a flagship introductory training program built on a 30-year proven referral system and delivered in US English, International English, Brazilian Portuguese, and North American Spanish, a separate mastery program offered in Essentials and Advanced levels, a year-long productivity program built around focused sprints, physical and digital product design including workbooks, branded kits, coaching playbooks, digital resources, and keynote presentations, and a personality and business strengths assessment used with leaders and clients. My design range also includes campaign development, logo design, and brand systems, along with trademark support managed with outside legal across the U.S., Canada, the Madrid Protocol, and Latin America.

What Drives Me

Building teams where designers constantly elevate their skills while creating memorable work. I believe great design leadership means developing people as much as developing products.

Looking Ahead

I am drawn to creative leadership that combines hands on craft with the operational systems that let that craft scale, shaping both the work itself and the infrastructure behind it.

Background

  • 26 years of progressive design leadership

  • Expertise: product design, event and environmental design, brand systems, digital and print, team architecture, operational systems

  • Adobe Creative Suite, project management platforms, DAM systems

  • AI tools: Midjourney and Claude (certified), plus Gemini, Firefly, and ChatGPT

  • Multi-language content and international rollout experience

Let's Connect