Challenge:
Build a cohesive visual identity and full design system for a new training program from the ground up, across every consumer and educational touchpoint simultaneously.

Approach:
Directed my team in establishing the brand foundation first, then extending it systematically across product materials, marketing channels, and the LMS environment to ensure visual consistency regardless of format or medium.

Execution:
Led a design team through concurrent production across multiple deliverable categories, including video keynote support graphics, social and paid ad creative, flyers, website assets, and all LMS course graphics, managing sequencing and quality control throughout.

Outcome:
Launched a fully branded training program with a consistent design system across print, digital, social, paid media, video, and the learning management environment, produced by my team under my direction.