Buffini Coaching Live
Worre Studios Las Vegas

Role:
Design Director & Production Lead

Scope:
Recurring hybrid live event series at a professional broadcast studio facility

Scale:
Up to 300 VIP guests, audiences reaching into the tens of thousands, full studio environment design plus supporting physical product and promotional creative

This is a recurring live event series. Each one has to work twice: as a live, in-person experience for the audience in the room, and as a broadcast production for a much larger audience watching remotely, sometimes reaching into the tens of thousands. Both audiences see the same show. The VIP audience in the room also gets additional extras, like extra sessions and time with Brian.

I led and directed creative across every piece of it: the content, presentation graphics, and walk-on visuals running across the studio's LED stage walls, the branded environment surrounding them, and the promotional creative built to drive attendance beforehand. For one boxing and Las Vegas themed installment, I also designed and produced a physical VIP gift set, including a custom coffee blend, mailed to brokers as an invitation to a live viewing party. I handled the sourcing, budget, production, delivery, and logistics for that piece myself, start to finish.