Stage Design & Event Campaign Creative
Set & Campaign Design for a Multi-Market Live Event Tour

Role:
Graphic Designer, functioning as creative lead on this project

Scope:
Full event creative suite including signage, stage presentations, and marketing materials for a touring live event

Scale:
5 markets (San Diego, Philadelphia, Fort Worth, Richmond, San Jose), with environmental, print, and digital deliverables

I designed the creative for the Brian Buffini Success Tour, which traveled to five markets: San Diego, Philadelphia, Fort Worth, Richmond, and San Jose. My work covered stage graphics, signage, marketing collateral, decks, and workbooks. Every deliverable had to work across different venues and stage configurations, so I built a flexible design system that read as one campaign while adapting to each market's production setup.

An outside vendor engineered and built the stage structure. I designed the graphics that went on it and coordinated their fabrication with that vendor, working with venue logistics and our internal events team on production and installation timelines. The events team handled on-site execution.

From concept through final files, the system covered environmental, print, and digital deliverables, from the stage backdrop to the hand-held collateral, in one visual language.